AC brands queue up at JCDecaux bqs
By M4G Bureau - May 31, 2018
AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences
With the mercury soaring in the summer season in Delhi, air-conditioning brands have taken the OOH route to showcase their offerings. While it was Daikin that made an impressionable presence in the outdoor space last year, Hitachi and Carrier Midea were prominent on the OOH canvas this year. These brands opted for JCDecaux bus shelters for their campaigns.
Daikin strategically selected the JCDecaux Traffic Network to gain effective reach and frequency. Formats like bqs, seniors, vending kiosks and public utilities made up the Traffic Network.
Hitachi and Carrier Midea used JCDecaux’s CityLights in a big way for their campaigns. The Carrier Midea 3D innovation was one of the highlights of the brand campaigns.
“Summers in Delhi cannot be comforted without air conditioners; they are high in demand and absolutely inevitable. Daikin, Hitachi, and Carrier Midea have chosen JCDecaux Media for better brand recall, wider reach, and enhanced visibility. Seeking potential customers, the strategically positioned CityLights of JCDecaux have helped hook commuters’ minds with these top AC brands,” said Olivier Heroguelle, MD, JCDecaux India.