Campaigns
India Today gets up & close to Bangaloreans
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.
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Trust: The deal breaker in marketing media mix?
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Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
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Senior Copy Editor
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KitKat turns the humble dash into a break
The campaign is conceptualised by Courage in Canada
Indriya captures attention in Indore with 3D jewellery billboard
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
Asian Granito India Ltd boards the Tejas Express with transit branding initiative
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
McDonald’s OOH take over with actual phone gallery grid in UK
The campaign is created by Leo Burnett UK
A marriage of wearables announced in style
This is a teaser OOH campaign that takes off from the digital rollout hinting at a partnership between the two...
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
Surat unveils massive LED-illuminated display at Junomoneta Tower
WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.
Untitled Advertising deploys LED screens across GSRTC bus depots
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
Spanning over 2,310 square feet, the new mega-installation at Mantri Square Mall sets a new benchmark for large-format DOOH, offering...
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Campaigns
Indriya captures attention in Indore with 3D jewellery billboard
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OOH Adtech
High on Holograms: When the virtual gets real and the real gets cutting-edge
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Markets in FocusDOOH Emerges as a key growth driver in the US Market
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Brand Insights‘Creative options, good quality sites can raise OOH budgets’