Campaigns
India Today gets up & close to Bangaloreans
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels