Campaigns
India Today gets up & close to Bangaloreans
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.
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CampaignsAMFI uses announcements on state bus stations for its investor awareness campaign
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CampaignsKFC takes festive OOH campaign to the skies with ‘Feastival’
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CampaignsStephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
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CampaignsPlayStation unleashes fury with literally slashed OOH campaign