Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength through 2025.
In the next part of Media4Growth’s UP OOH Market Series, we spotlight insights from Ashish Tandon, Director, Sri Garima Publicity Pvt. Ltd., who shares a clear...
The latest IMARC Group research reveals a rapidly expanding Digital OOH landscape in Australia, driven by infrastructure upgrades, smartphone adoption, and the shift toward data-driven advertising.
In Media4Growth’s Inside UP OOH series, Rajneesh Rawat, Managing Director, Origins Group offers a clear-eyed view of UP’s evolving outdoor landscape.
In the next part of Media4Growth’s UP OOH Market Series, Saurabh Sharma, Founder of Adjone OOH highlights that UP’s OOH demand is rising in major cities,...
In the next part of Media4Growth’s Inside UP OOH Market Series, Vinay Verma, Director, BBanner Media Pvt Ltd shares his insights on the evolving dynamics of...
As part of Media4Growth’s ongoing Inside UP OOH Series, this edition features insights from Amit Agrawal, Managing Director, R D Outdoor Media Pvt Ltd - a...
Mahendra Dev Dixit, Managing Director of Sigma Trade Wings LLP, shares that the change in UP market represents not just growth in volume but a maturation...
Brands of all hues adorn the large formats
Decks being cleared for return of billboards in areas under BBMP jurisdiction
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
The campaign is conceptualised and executed by MOMS Outdoor
This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes,...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows...
In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...
The brand's latest Christmas campaign strategically turned static billboards and digital screens into tools for playful sabotage, ensuring the Grinch’s...
As part of ‘Insights: Brand Marketers on OOH’, a Media4Growth series bringing candid perspectives from leading marketers, Fagun Mittal, Chief...
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube...