The research report is released by DataM Intelligence 4Market Research LLP
Insights by Sanjay Raval, Director, Sitemax Media; Shivani Nijhawan, Business Head – Gujarat & UP, Coral Media; and Saket Shah, Managing Director, Kaushik Outdoor, on demand,...
19 Consecutive quarters of growth underscore OOH’s expanding role in the modern media mix as Apple, Morgan & Morgan, and Vivint top the list of OOH...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in the US advertising ecosystem.
A report from Guideline highlights how digital transformation, budget reallocations, and category shifts are creating fresh opportunities for the OOH industry in the United States.
New research from Accretive reveals while OOH Ad spend in US is increasing, there are still barriers for OOH investment
Propelled by an 11.6% CAGR, the DOOH sector is becoming a dominant force for personal care and household brands.
According to a new study by Polaris Market Research, rising urbanisation, smart-city infrastructure, and the rapid adoption of programmatic digital out-of-home are reshaping the scale, measurability,...
In the next feature of Media4Growth’s Market Watch: Nashik in Focus series, Sauurabh Vinod Jalori, Designated Director at Saurabh Publicity, shares his observations on how the...
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns...
The campaign is conceptualised by Ace of Hearts and executed in London
The campaign is conceptualised by TRP and executed in Australia
The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with...
The billboard is executed in Noida
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...
The innovation is executed in Kolkata
Passengers travelling through both terminals who join Pulse - BLR Airport's official app, are rewarded with a complimentary chilled Coca-Cola,...
The integrated approach brings together brand-building and performance-led strategies, enabling Red Bull to engage its core audiences across high-impact moments...
The research report is released by DataM Intelligence 4Market Research LLP