In the next part of Media4Growth’s UP OOH Market Series, we spotlight insights from Ashish Tandon, Director, Sri Garima Publicity Pvt. Ltd., who shares a clear...
The latest IMARC Group research reveals a rapidly expanding Digital OOH landscape in Australia, driven by infrastructure upgrades, smartphone adoption, and the shift toward data-driven advertising.
In Media4Growth’s Inside UP OOH series, Rajneesh Rawat, Managing Director, Origins Group offers a clear-eyed view of UP’s evolving outdoor landscape.
In the next part of Media4Growth’s UP OOH Market Series, Saurabh Sharma, Founder of Adjone OOH highlights that UP’s OOH demand is rising in major cities,...
In the next part of Media4Growth’s Inside UP OOH Market Series, Vinay Verma, Director, BBanner Media Pvt Ltd shares his insights on the evolving dynamics of...
As part of Media4Growth’s ongoing Inside UP OOH Series, this edition features insights from Amit Agrawal, Managing Director, R D Outdoor Media Pvt Ltd - a...
Mahendra Dev Dixit, Managing Director of Sigma Trade Wings LLP, shares that the change in UP market represents not just growth in volume but a maturation...
Brands of all hues adorn the large formats
Decks being cleared for return of billboards in areas under BBMP jurisdiction
Amarjeet Singh Hudda, COO, Laqshya Media talks about expansive scope in Gujarat’s markets for OOH and how the major cities of the state are helping to...
The campaign is created by Leo Burnett UK
This is a teaser OOH campaign that takes off from the digital rollout hinting at a partnership between the two...
Skittle, a brand known for its attention grabbing provocative campaigns, has done it again, and this time with ‘visual irritation’...
The activation is executed by MOMS Outdoor
The Astral brand uses a larger-than-life outdoor installation to dramatise the strength of its wood adhesives.
Goafest 2026 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).
The activation was executed at Worldmark Gurgaon
The campaign is developed by the creative agency GIGIL
New research from Accretive reveals while OOH Ad spend in US is increasing, there are still barriers for OOH investment
Chirag Shah, Director of Lumocast, discusses the rapid shift from static to digital signage, highlighting the demand for real-time content...
She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting...
The city’s metro system spans 55 stations covering about 68 kilometres in total.
Created by McCann NZ bold red billboards featuring iconic menu names turn simplicity into a powerful brand reminder across New...
By syncing creative delivery with local heatwaves, the brewing giant ensures its messaging hits peak relevance exactly when consumers are...
Mac Gangam, President, Shenzhen Atenti Technologies, shares insights from discussions with industry stakeholders at the expo.