Campaigns
Gaur Group and Zepto launch OOH campaign with 3D elements
The campaign is executed by Coral Media
A striking new OOH campaign in Noida is turning heads with an unexpected collaboration between Gaur Group and Zepto. Installed by Coral Media near the busy Botanical Garden stretch, the campaign brings together a real estate giant and a quick-commerce platform to announce something completely new: Gaur Group homes can now be discovered and purchased directly through the Zepto app.
The long-format creative is designed as a shared canvas. On one side, Gaur Chrysalis sets the emotional tone with the line, “once a dream is now a reality, that’s the beauty of becoming.” This flows directly into Zepto’s message, “once wished is now arriving, that’s the beauty of delivering. everything in 10 mins.” The idea is simple, the journey from wishing to achieving is now quicker and easier.
To bring this story alive, Coral Media has used eye-catching 3D and motion elements across the structure. At the centre, a butterfly with moving wings represents transformation and the moment a dream takes flight. On the Zepto side, the scooter graphic features animated wheels, reinforcing the brand’s signature speed and the ease of exploring Gaur Group projects through the app.
The collaboration highlights a new, convenient way for consumers to browse real estate, one that fits into today’s fast, app-driven lifestyle. By placing this message on a large, high-traffic OOH format, the two brands have created a simple, relatable announcement: your next home from Gaur Group is now just a Zepto search away.
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