DoohClick partners with Quividi for measurement in DOOH and Retail Media

DoohClick, the global ad management platform for Out-of-Home (OOH) and Retail Media owners, has announced a new integration with Quividi, the leading audience measurement platform for Digital Out-of-Home and in-store retail media. 

The partnership brings granular, first-party audience insights directly into DoohClick, empowering media owners to plan, optimize, and verify campaigns with confidence. 

Quividi’s audience intelligence delivers verified impressions, attention metrics, and demographic insights throughout the campaign lifecycle – from planning and forecasting through to real-time optimization and post-campaign verification. Trusted by media owners in 80+ countries, Quividi measures over 2 billion impressions across tens of thousands of screens worldwide. 

“DoohClick has built an impressive activation and programmatic infrastructure, and we’re thrilled to complement their platform with our audience measurement capabilities,” said Olivier Duizabo, Quividi’s President. “Together, we’re expanding access to transparent, first-party insights that build trust on both sides of every transaction. This partnership with DoohClick significantly expands our footprint, bringing Quividi’s audience insights to a broader ecosystem of media owners and advertisers who share our commitment to accountability.” 

Through this integration, DoohClick users gain access to high-fidelity audience data across every campaign stage – from accurate forecasting and real-time attention insights to verified post-campaign reporting. 

“With this partnership, we’re helping media owners close the loop between campaign planning, delivery, and performance,” said Jonas Glad, CEO of DoohClick. “Quividi’s trusted audience insights will enable our users to demonstrate value more effectively, trade on verified performance, and ultimately grow their revenue. Both of our companies share a deep commitment to transparency and accountability – principles that are essential to building trust and advancing the OOH and retail media industries.” 

The collaboration marks another step in DoohClick’s mission to help media owners worldwide streamline operations, strengthen accountability, and unlock smarter, data-led growth.