HouseEazy launches long-term OOH campaign

Proptech startup HouseEazy has embarked on an Out-of-Home (OOH) branding journey aimed at strengthening its brand presence and building awareness with a long-term strategy. The OOH campaign was launched at DND Flyway, a crucial corridor connecting Delhi and Noida. 

The campaign was conceptualised and executed by Times One, a full-service marketing agency. Times One curated high-impact sites in Noida and ensured seamless execution for maximum brand visibility. 

The campaign reinforced the brand’s value propositions while driving strong recall among the massive community commuting between Delhi and Noida. 

To maximise reach, the campaign leveraged prominent media formats such as gantries, ensuring visibility to lakhs of vehicles traveling daily across the corridor. Known as the “Innovation Corridor,” DND Flyway played a strategic role in strengthening HouseEazy’s positioning by reaching its ideal target audience i.e. professionals and decision-makers looking to buy/sell resale homes. The carefully selected location fulfilled the marketing objective of establishing strong brand recall with minimal spillover. 

Commenting on the initiative, a spokesperson from HouseEazy said: “Our objective was to create impact and familiarity. As a young startup, we wanted to ensure that our brand message of making lives easier for buyers and sellers of resale homes becomes part of the daily journey of our target audience. The DND Flyway was the ideal canvas for that visibility.” 

The campaign has already received encouraging feedback. The client noted “great visibility and strong recall”, affirming that the strategy delivered on its objective of building awareness and establishing HouseEazy as a brand to watch in the proptech space.