Pujoy Pulse season 3 celebrates ‘Gol Ka Mol’ across Bengal

The Dharampal Satyapal Group (DS Group), a multi-business corporation and one of India’s leading FMCG conglomerates, today announced the launch of the third season of its much-loved ‘Pujoy Pulse’ campaign, in collaboration with TV9 Bangla. This year’s campaign, which is scheduled from September 4th to October 8th, is built around Pulse Golmol, a delightful fusion of tangy imli flavors designed to evoke nostalgia, much like the priceless traditions that harbinger Durga Puja. 

In its third edition, Pujoy Pulse will celebrate “GOL KA MOL” – the priceless and traditional circular motifs that embody the essence of Durga Puja. The roundness of a bindi, a dhunuchi, bangles, a dhak, a rosogolla, or a puja thali is more than just a shape, it is the priceless and sacred geometry of our celebration, culture, and continuity. At the heart of this year’s campaign are the women of Bengal, revered as custodians of tradition and celebrated as change makers in every sphere of life. 

The campaign came alive with a vibrant Pujoy Pulse Canter Roadshow, the joy of an interactive wheel of blessings, and the charm of AI caricatures. Every moment came together to celebrate the timeless traditions of heritage, innovation, and togetherness. 

Ashish Bhargava, Senior General Manager, Marketing, Confectionery, DS Group said, “As Bengal prepares to welcome Durga Puja 2025, Pujoy Pulse Season 3 unfolds as a heartfelt tribute to the Priceless Traditions of Pujo, the women artisans of Kumartuli who shape its beauty, and the timeless memories it rekindles. This year, we present these traditions in a fresh and intriguing way, with the philosophy of Gol Ka Mol, where every GOL tells a story of continuity, from the bindi that adorns to the dhunachi that sways, from the rosogolla that delights to the puja thali that unites. At the center of it all stand the women of Bengal, the keepers of culture, the spirit of resilience, and the heartbeat of the celebrations. With Pulse Golmol as the soul of this campaign, DS Group celebrates not just the festival, but the women, the artistry, and the community that make Durga Pujo an eternal celebration of joy and togetherness.” 

Pujoy Pulse Canter Roadshow

• Covering 22 towns across West Bengal, the canter will bring festive excitement to communities with immersive experiences, including:
•  A giant 3D acrylic “Imli” installation filled with Pulse Golmol candies. Participants can scan a QR code to guess the number of candies and win rewards.
• Wheel of Blessings Game, where participants spin to perform festive tasks like singing, chanting, or dancing to win exclusive hampers.
• AI-powered caricature portraits, framed with circular Pujo-inspired motifs, offering participants a personalized keepsake.
• Entry to activities requires the purchase of a Pulse Candy pouch worth ₹10, making it inclusive and widely accessible.