HUL Vim’s creative salute to Navi Mumbai

Hindustan Unilever’s Vim Floor Cleaner has transformed the entrance of Nexus Seawoods Mall into a showcase of both creativity and cleanliness this Independence Day. Executed by Rapport as part of a Swachh Bharat-inspired push, the campaign doesn’t just talk about cleanliness—it builds it into the experience. 

The lit-up billboard on site carries text printed in reverse. At first glance, it looks puzzling—until you notice the gleaming, water-sheened pavement below. There, the reflection flips the words into perfect readability, turning the spotless floor into a working mirror and proof of just how clean the space is. 

Beside the billboard, a striking purple bottle of Vim Floor Cleaner stands tall, saluting Navi Mumbai for maintaining such immaculate public spaces. The message is clear: a cleaner city doesn’t just look good—it can make an ad come alive.. 

By combining Independence Day pride, clever optical design, and real-world cleanliness, Vim and Nexus Seawoods Mall have created a campaign that’s as smart as it is spotless—a true reflection of a cleaner India.