Kaushik Outdoors message of unity and resilience in Ahmedabad

In a heartfelt display of community spirit, Kaushik Outdoors, a prominent local outdoor media owning group, has adorned the city’s landscape with a series of impactful hoardings carrying the message, “Hausala Rakhna Ahmedabad” (Stay Strong Ahmedabad). This initiative aims to foster a sense of togetherness and resilience among the citizens during what has been understood as the worst aviation tragedy in the history of India.   

The message in its simplicity with text on a clean background, is a powerful visual reminder for Ahmedabad’s residents to lean on each other and find strength in unity. This gesture by Kaushik Outdoors demonstrates a deep connection with the city’s pulse and a desire to contribute positively to the collective morale of its citizens in such trying times. 

“As a part of Ahmedabad, we believe it’s our responsibility to use our platform to spread positive messages and uplift spirits,” said Kaushik Shah, Chairman of Kaushik Outdoors.  

Saket Shah, MD added that “The phrase ‘Hausala Rakhna Ahmedabad’ is more than just words; it’s a sentiment that resonates with the inherent strength and solidarity of our city. We want to remind everyone that even in trying times, we are stronger together.” 

The hoardings have been strategically placed across key locations in Ahmedabad, ensuring wide visibility and reach. This initiative underscores the power of outdoor media not just for advertising, but as a vital tool for community engagement and shared social messaging when needed. 

Kaushik Outdoors hopes that this simple yet profound message will serve as a beacon of hope and encouragement, reinforcing the belief that Ahmedabad can overcome any challenge with its characteristic resilience and communal support.