Citykart launches “Band Baja Budget” OOH campaign

With wedding season in full swing, Citykart has launched its “Band Baja Budget” campaign to bring some much-needed relief to families trying to balance dreams and budgets. Blending festive cheer with practical value, the campaign is grabbing attention with on ground activations/innovative execution at the striking bus shelters, store windows, in-store danglers, leaflets, etc designed to look like a traditional wedding mandap. This innovative display brings the magic of a wedding celebration into everyday public spaces, making the season feel special for all.

At its heart, the campaign is Citykart’s way of standing beside families who want to celebrate without compromise. Weddings often stretch budgets, especially for middle-income households. To ease that burden, Citykart is offering 40% off* on sarees, guaranteed cashback on every purchase, and a combo deal that includes essentials like a trolley bag, dinner set, dry iron, or water jug for gifting purposes.

“Our ‘Band Baja Budget’ campaign supports the aspirations of every household preparing for a wedding,” said Sudhanshu Agarwal, Founder & Director, Citykart. “We know what weddings mean in our culture: joy, family, tradition. But we also know the pressure it puts on everyday people. Through this campaign, we want to say: you don’t need to choose between celebration and savings. With Citykart, you can have both. We’re here to make wedding shopping joyful, affordable, and accessible for everyone.”

Through “Band Baja Budget,” Citykart is turning wedding shopping into a celebration. One that respects both tradition and the realities of a family’s budget.