Bajaj Electricals’ 3D anamorphic OOH campaign in Bangalore

Bajaj, a leading brand in India’s consumer appliance industry, is redefining brand visibility with its cutting-edge “Built for Life” outdoor campaign. This revolutionary initiative features 3D anamorphic technology, creating an immersive and visually stunning experience on a hoarding at Garuda Mall, Bangalore. The campaign highlights Bajaj’s focus on product innovation, advanced features, and enduring durability, presenting a bold vision of a modern and forward-thinking brand. 

This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders. By showcasing the brand’s commitment to innovative engineering and contemporary design, the initiative positions Bajaj as a leader in crafting appliances that blend cutting-edge technology for lasting toughness. 

The centerpiece of the campaign is a series of captivating 20-second videos. Each begins with a metallic shutter, emblazoned with the Bajaj logo, sliding open to reveal a futuristic high-tech space. Against a backdrop of dynamic visuals, hero models are introduced through sleek 3D animations. These appliances come to life, rotating gracefully in 3D, before seamlessly transitioning to their ideal placement in a consumer’s home. 

Devika Sachdev – Head of Advertising & Brand Management commented, “The ‘Built for Life’ anamorphic hoarding marks a new chapter in how we connect with our audiences. By using 3D anamorphic technology, we are not just showcasing our brand and our range of durable products but are in fact creating an immersive experience that reflects Bajaj’s vision of innovation and modernity. This campaign is about redefining how consumers see and engage with us in a rapidly evolving digital landscape.”

This visually engaging campaign builds on Bajaj’s previous CGI-driven initiatives, underlining the brand’s mastery of advanced digital storytelling to resonate with modern, tech-savvy audiences. The “Built for Life” campaign exemplifies Bajaj’s forward-thinking ethos, combining durability and innovation with a focus on design excellence. Amplified through digital channels, the campaign bridges the gap between cutting-edge technology and practical, everyday use. It reinforces Bajaj’s reputation as a brand that consistently delivers quality and innovation to the Indian market. 

Through this industry-first approach, Bajaj reaffirms its commitment to creating appliances that not only meet the evolving needs of consumers but also integrate seamlessly into their lives—truly “Built for Life.”