Contracts & Investments

Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs

Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US

Published

December 1, 2023

Lamar Advertising Company (Nasdaq: LAMR) has announced the company’s airport advertising team has been awarded a 7-year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the US. Lamar will completely overhaul existing static advertising displays throughout the airport while upgrading and adding to existing digital inventory.

Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs

“Lamar has a strong and established track record of creating enhanced advertising opportunities for brands at airports across the country, while also enabling airports to generate additional revenue,” said Rhonda Hamm-Niebruegge, St. Louis Airport Director. “We are excited to have Lamar manage our advertising programme and are confident that our passengers will enjoy the updated aesthetic through the airport.”

Lamar took over the management of the 50 static advertising displays in the airport’s three concourses as well as the digital networks that engage passengers at every stage of their journey on November 1. Lamar will modernise existing static displays and add new LED digital screens in each concourse. From small businesses to the seven Fortune 500 companies that call St. Louis home, advertisers of any size or budget will be able to leverage Lamar’s network to engage an audience of affluent air travelers throughout their time at the airport. In addition, the St. Louis digital airport advertising inventory is available to be purchased programmatically on Vistar Media.

“With nearly 14 million passengers served and more than 270 daily departures, Lambert Field is one of the busiest medium-sized airports in the country, as well as one of the most historic in the US,” said Casey Sexton, President of Lamar Transit and Airports. “In modernising and expanding both static and digital inventory throughout the airport, we will offer advertisers exciting opportunities to create new brand connections with leisure and business travelers. We’re very pleased to add St. Louis to our growing roster of airports.”