Campaigns
Skybags’ latest campaign shines bright on Mumbai’s Eastern Express Highway
The campaign will be live for a period of 28 days.
Skybags launched their latest campaign titled “Keep Trending” and have embraced the DOOH space in a bid to do something innovative for their products.
The campaign, which went live on Thursday, was executed by Mumbai-based Devangi Outdoor on their larger-than-life 60×40 feet digital screen located at the Amar Mahal Flyover in Chembur along the Eastern 
Express Highway (EEH). The screen, named ‘Helios’, has a total resolution of 3078×1944 pixels, elevating the viewer experience.
Speaking of the installation, Payal Patel, Co-founder, Devangi Outdoor, believes that the asset can garner up to 75,000 impressions in a day given the location experiences heavy traffic. “The USP of the location is that it is located close to areas such BKC and Santacruz – Chembur Link Road (SCLR) which not only provides great visibility for the ad, but it is also seen by our target audience – people with high disposable income”, she said.
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Campaigns
Times OOH brings festive cheer to Mauritius airport
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CampaignsSubway delivers sensory feast in London with “Scratch-and-Sniff” OOH billboard
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DDX AsiaLumina Displays to showcase LED display solutions at DDX Asia 2026
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Brand Insights‘More organized & standardized OOH ecosystem across cities needed’