Audi gives New Yorkers a good ‘view from the top’

Audi has launched a campaign in New York that might be difficult for consumers to pass by without noticing. A MediaPost report says the automaker bought a billboard on the roof of a building surrounded by office towers, including Bank of America and Salesforce. The billboard, which says: “Enjoy the view from the top. The Audi A8,” targets executives.

The advertising placement was created by converting an unused rooftop into an executive eye-view billboard. It was developed by Venables Bell & Partners, PHD Media and Outdoor Company.

The luxury automaker  is also surprising magazine readers with an interactive print ad for Audi A8. The four-page print insert emulates the premium taillights of the vehicle. By opening or closing the pages of the insert, readers are able to activate digital animation that resemble OLED (organic light-emitting diode) taillights on the 2019 Audi A8. Additionally, the insert comes with a special key fob that allows readers to control the lighting with the click of a button.