US startup AdQuick further progress of programmatic buying

US-based startup AdQuick is developing what is reportedly the easiest way to purchase and measure outdoor advertising via its online marketplace. Bizjournals.com reports that the company, founded in 2016, aggregates inventory from more than a thousand media owners, delivering thousands of campaigns for hundreds of customers.

AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns. With $2.1 million in new funding, AdQuick plans to expand on its first year’s growth and improve the technology supporting the platform.

The company is evolving its smart-planning algorithms to allow brands to better target their campaigns by geography, demographics, budget, market interest and other factors. “We’ll also be developing better campaign analytics to give customers a concrete understanding of their return on investment, ensuring they have confidence in their campaigns’ performance,” the company maintains in a blogpost.