Ad Policies & Regulations
RERA registered real estate brands gradually retracing OOH path
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too
The adverse effect of RERA i.e. Real Estate Regulation Act on real estate brand advertising in OOH space is seemingly coming down, evidenced by the gradual increase in the number of real estate firms that are taking the OOH route to promote their new projects.
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too. Now, large real estate clients like TATA Housing, Godrej Properties have come back to OOH in Mumbai.
The head of a reputed outdoor agency in Mumbai who is engaging with some 10 real estate clients told Media4gGrowth that real estate OOH ad spends had seen a 25% dip post RERA implementation.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Amazon’s Great Indian Festival takes furniture discounts sky-high with OOH innovation
Bank of India’s 120th Foundation Day lights up the Bandra-Worli Sea Link
New study finds OOH Advertising drives stadium attendance, social buzz, and citywide impact
Dunkin’ brings its bold flavors home with new OOH campaign
Maharashtra Govt issues statewide resolution for hoardings on Government land
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Fastrack UFO Collection lands on billboards with 3D installations
The campaign is executed by Platinum Outdoor.
Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai
Strategic placement of these billboards in high-traffic areas, as seen with the bustling street scene captured at night, ensures maximum...
Swiggy sets rats running to highlight on-time delivery promise
The installation is placed at Carter Road in Mumbai
Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner
The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.
“Sabse Pehle Life Insurance” campaign goes Pan-India
The campaign is live across 40 Indian cities
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
-
Campaigns
Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai
-
International EventsWOO Forum Seoul to spotlight regulation and automation in global OOH
-
Creative Concepts
Swiggy sets rats running to highlight on-time delivery promise
-
Creative Concepts
Fastrack UFO Collection lands on billboards with 3D installations