Campaigns
Accor Hotels checks into Delhi airport
The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA
Accor Hotels has opted to run a highly targeted campaign at the Indira Gandhi International Airport (IGIA) to welcome potential guests and to showcase the brand’s global presence. The campaign has been deployed on a mix of backlit static media and digital media at the airport, spanning 2 months. The media assets are all owned and managed by TIMDAA.
The displays cover both the passenger departure and arrival areas. On the digital assets, two separate creatives are being used in a loop.
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Godrej Security turns airports into contextual storytelling spaces this travel season
The campaign is created by Sixty Fifth Communications
Deconstruct brings sunscreen awareness to life with ‘India’s First SPF Checkpoint’
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand...
Godrej deep freezers bring real “cooling” ahead of Eid
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion...
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product...
Grogu takes over Sankofa Square fountains in immersive OOH activation
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
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Campaigns
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
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Brand Insights‘Make OOH more affordable & accessible to regional brands’
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CampaignsHocco turns Mumbai’s streets into a moving ice cream carnival
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Campaigns
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign