Campaigns
BMW 5 Series slips into cruise mode on OOH landscape
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
BMW launched an impactful OOH campaign to showcase its all new 5 Series in key cities — New Delhi, Mumbai, Bengaluru, Pune, Chennai and Goa. The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
The 21-day campaign turned the spotlight on the car’s features. Greenline Glo used a mix of formats such as unipoles, billboards, subway panels, wall wraps, Metro panels and mall façade media. In addition, an LED screen at the Palladium Mall in Mumbai featured the campaign.
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IKEA wraps Copenhagen in flat-pack OOH campaign
The furniture giant transforms city infrastructure into oversized flat-pack visuals, turning its most recognisable packaging format into a bold, city-wide...
Godrej turns OOH communication into a catalyst for handloom revival
By taking this message to public spaces through OOH, Godrej positions itself as a brand that understands both modern household...
Nestlé turns OOH into an interactive workout experience
For its Boost energy drink, Nestlé transforms traditional OOH into a physical engagement platform that brings brand energy to life.
Perk breaks the fourth wall with a 3D OOH tribute to expense report chaos
The bold yellow creative prominently features the cynical copy, “A coffee receipt from Q4? Sure, I know exactly where I...
Tanishq’s OOH campaign for its “Radiance in Rhythm” natural diamond collection
The campaign is executed by Laqshya Media Group
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
Spanning over 2,310 square feet, the new mega-installation at Mantri Square Mall sets a new benchmark for large-format DOOH, offering...
Titan Intech Limited announces the launch of “UltraLED Displays”
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Cinépolis India partners with It’s Spotlight to operate digital screens across 100+ properties
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LEDX Technologies launches India’s only fully automated active LED manufacturing facility
Spread across 100,000 sq. ft., in Vapi, the LEDX facility is a built-to-suit, fully automated manufacturing plant in India, engineered...
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The company has launched with Place Exchange SSP and PerView Measurement to enable digital buyers to programmatically access DIRECTV Remote...
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Campaigns
IKEA wraps Copenhagen in flat-pack OOH campaign
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DDX AsiaFirstouch Solutions to showcase future-ready digital display ecosystem at DDX Asia 2026
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Insights‘Time to recognize OOH as the heavyweight champion of real-world impact’
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Campaigns
Godrej turns OOH communication into a catalyst for handloom revival