Campaigns
Godrej Nature’s Basket fortifies its organic offering
Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers
Godrej Nature’s Basket, a fine foods retailer, has carved a niche market for itself by retailing organic fruits and vegetables at affordable prices. To brand took the OOH route in an innovative way to connect with the growing band of highly health conscious people. Storyboard planned and executed innovations to drive the campaign. The agency used bqs, mini vans and billboards in three cities — Mumbai, Bengaluru and Pune – to execute the innovative campaign.
As an innovation crafted on bqs, the agency crafted cutouts of nourishing bunches of organics fruits and vegetables. “Insight was to create a visual collage of fruits and vegetables, which one cannot miss. The chalkboard style headline was done to give a farmer’s market feel which is relevant for this category. Food visuals have the tendency to get the most eyeballs because of the category; we leveraged that fact and used innovation as a key driver to ensure stickiness of the messaging”, shared Avani Davda, MD, Nature’s Basket.
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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Company News
BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner