Ad Policies & Regulations

Council of Paris says big’No’ to sexist outdoor ads

The Council of Paris – the assembly responsible for governing the city – has voted for a new contract for outdoor advertising in Paris, which includes a ban on any sexist and discriminatory” ads appearing across the city.”””

Published

March 30, 2017

M4G Bureau

The Council of Paris – the assembly responsible for governing the city – has voted for a new contract for outdoor advertising in Paris, which includes a ban on any “sexist and discriminatory” ads appearing across the city. A Business Insider report says the new contract that comes into effect from January 1, 2018, mandates the outdoor advertising company JCDecaux – which won the contract – not to distribute any ads including:

Sexist stereotypes
Homophobic images
Any degrading, dehumanising, or offensive representations of women and men Ethnic discrimination
Discrimination of nationalities
Religious discrimination
Ageist images
Images that adversely affect human dignity.