Campaigns
Amazon India boards DMRC Line 2 to connect with youth
EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day
Amazon India has wrapped Delhi Metro rakes running on Line 2 to promote the fashion offerings available on its e-commerce portal. The campaign is aimed at promoting Amazon as an online fashion destination. The brand has strategically selected the media to tap the youth audience comprising office-goers, college students and those seen at other hangouts. EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day, whereas DDB MudraMax executed the campaign.
The Metro campaign, which commenced on January 1, 2015, involves both train wrap and inside panel branding. Metro Line 2 runs between Jahangir Puri and Huda City Centre.
According to Praveen Gupta, Director EG Communications, the agency behind the Metro campaign, Line 2 gets around 15.40 lakh commuters per day. “Amazon wants to target the youth as this campaign is about fashion. Hence, they chose Metro Line 2, which covers areas such as North Campus (Delhi University), Connaught Place, South Delhi and Gurgaon, he said.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Uniqlo launches OOH campaign for their first store in South India
Dino Burbidge unpacks the secret sauce of great OOH creative
Signpost India bags 9-Year contract for Bengaluru Metro
JD Sports installs huge Adidas shoe at The Trafford Centre
Zepto, Shaadi.com & Bold Care team up for witty OOH campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Nykaa’s new OOH campaign is all about staying ahead of the curve
The campaign is conceptualised by Bare Bones Collective
Irth hangs a giant handbag off Mumbai’s first 3D billboard
The campaign is executed by Platinum Outdoor
Toppers shine in Allen Online’s OOH Campaign
The campaign is executed by Laqshya Media Group
Roff takes humor route with ‘Naak kat gayi’ OOH campaign
The campaign is conceptualised by Ogilvy India
Adidas Originals launches Panda-themed OOH installations in China
The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
JCDecaux India partners with VIOOH to unlock programmatic DOOH at Bengaluru airport
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million...
-
Contracts & InvestmentsSignpost India bags 9-Year contract for Bengaluru Metro
-
CampaignsUniqlo launches OOH campaign for their first store in South India
-
CampaignsZepto, Shaadi.com & Bold Care team up for witty OOH campaign
-
Creative ConceptsJD Sports installs huge Adidas shoe at The Trafford Centre