The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy that lands instantly with commuters
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually shops, impulsively, practically, and often amusingly.
The campaign is created with Fabric Social and fronted by Grime Gran
The campaign was supported by a wide group of partners and sponsors, including Coca-Cola, Mauritius Glass Gallery, Panagora-Miko, La Vanille Nature Park, Casela, IPBD, Vallé Advenature...
The campaign is executed by Platinum Outdoor
The centerpiece of the build is a staggering 8-meter-tall popcorn box, overflowing with over 1,500 individual pieces of hand-painted popcorn.
The activation centered on a massive digital screen featuring Hocco’s mascot, Budd. Using motion-capture technology, festival-goers were challenged to mirror Budd’s high-energy dance moves in real-time.
The campaign is executed by Say It Loud Media
The campaign is executed by Say It Loud Media
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point...