DDB Mudra Max has executed an OOH campaign to promote the Pro Kabaddi League team as part of an integrated marketing and communication strategy
TIMDAA executes the branding initiative, overcoming several challenges along the way
Laqshya Media has executed the campaign, using large formats at vantage points across the city
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific
As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets
Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus...
The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR
PSI strategically captured student dominated locations for the campaign
The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation category for the Arogya Rath Campaign and the"Best Road-show of the Year...
The campaign has been deployed on various formats such as hoardings, bqs and unipoles