Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of...
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40...
As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.
The creative of the campaign tries to encapsulate the whole story that goes behind being successful and how every moment of that journey is worth celebrating.
Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.
LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major...
Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.
Samsung J Series smartphone resorts to external and internal wraps of Mumbai Metro along with advertising through metro television and digital screens inside metro trains.
Times OOH ran a number of automobile campaigns on the most popular and premium Delhi-NCR toll plaza DND Flyway. They were done, keeping in mind the...
The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising reliability and peace of mind.
The campaign directly tackles the common anxieties users have about their digital privacy, positioning WhatsApp as a trusted, secure platform.
The campaign features billboards that seamlessly combine two of the company's most iconic devices.
The creative strategy is simple yet effective, capturing real, relatable Rakhi emotions and letting the chocolate box be the perfect...
This campaign was executed by RoshanSpace Brandcom in partnership with Obelus Events
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...
The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.
The campaign is executed by MOMS Outdoor
The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights encompass...
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million...
Released around Friendship Day, the campaign takes a direct jab at leading audio brand boAt, using clever wordplay to position...
Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to start celebrating the...
With over 18 years of rich experience across digital, programmatic, and OOH media, Shivalika brings with her a deep understanding...
The activation, a collaboration with Shopify’s Shop app, utilizes a QR code and geogated technology.