Goafest 2016, held recently in the beach capital of the country recognized the out-of-home and experiential media potentially.
The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography...
Vritti i-Media announced that it recently bagged 6 Golds,1 Silver and 1 Bronze award at the RMAI Flame Asia Awards 2016 held at Taj Vivanta, New...
Kinetic launches a consecutive large-sized campaign for Grofers using billboards, metro and corporate park media etc in Delhi, Mumbai and Bangalore.
Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.
American sports shoe brand Sketchers launches a new range of shoes riding on a multi-city OOH campaign, handled by Autdoors, the OOH division of Amar Ujala.
Delhi-based Vibgyor Brand Services was roped in by Amazon India to spread awareness about the e-commerce portal among the small and medium enterprises of multiple cities...
Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this...
Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.
A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times...
The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising reliability and peace of mind.
The campaign directly tackles the common anxieties users have about their digital privacy, positioning WhatsApp as a trusted, secure platform.
The campaign features billboards that seamlessly combine two of the company's most iconic devices.
The creative strategy is simple yet effective, capturing real, relatable Rakhi emotions and letting the chocolate box be the perfect...
This campaign was executed by RoshanSpace Brandcom in partnership with Obelus Events
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...
The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.
The campaign is executed by MOMS Outdoor
The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights encompass...
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million...
Released around Friendship Day, the campaign takes a direct jab at leading audio brand boAt, using clever wordplay to position...
Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to start celebrating the...
With over 18 years of rich experience across digital, programmatic, and OOH media, Shivalika brings with her a deep understanding...
The activation, a collaboration with Shopify’s Shop app, utilizes a QR code and geogated technology.