The brand has installed innovative tea vending machines across the Kumbh Mela that facilitate easy plastic waste disposal
The brand has initiated a major cleanliness drive using key OOH formats at the Kumbh Mela
3000 Welspun Quik Dry towels will be put up each day outside the changing rooms for women at the Kumbh
The innovation is executed by MOMS agency
The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
The brand opted for light pole branding for maximum visibility
The campaign has been spotted at Delhi metro stations
The campaign has been rolled out in key markets across the country