The funding will help the firm to secure additional advertising sites
The OOH firm already holds the rights for Phase 1 of the city’s Metro network
The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets
The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry...
IIT-D has requested the ministry to permit either use of IIT Delhi name or that of the coaching centre on the Metro station signage
The Nagar Nigam’s action is being attributed to the fact that the body no long enjoys the right to directly raise taxes from the advertising industry
The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger...
The division is initiating discussions with the local urban bodies to sort out jurisdictional matters
The contract will be allotted on monthly license fee basis in two bid system for 3 years
In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if...
The campaign is executed by Platinum Outdoor
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.
The campaign is executed by MOMS Outdoor
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...
Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move...
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant...
The 3rd edition of DDX Asia is scheduled to be held on February 12 and 13, 2026, at Hall No...
Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic...
These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies and system...
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
The campaign is executed by MOMS Outdoor