The non-fare revenue opportunity will help Namma Metro to bridge its overall revenue shortfall to an extent
Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months
The EV units, each having a DOOH screen for advertising, will give EV drivers 7kWh of fast free charging every 24 hours
The semi-high-speed train connecting Chennai, Bengaluru and Mysuru was inaugurated by Prime Minister Narendra Modi on November 11 at KSR railway station in Bengaluru.
The volume increased by 59.21% from the level of 344.41 million in October 2021 to 548.36 million in September 2022
Ocean is awarded the rights to develop and market 43 digital advertising screens, murals and experiential spaces within the power station.
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,â€...
The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.
The OOH firm won the rights for a 3-year period
This follows WPP's decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...