Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can drive the shift towards solutions led...
In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native metrics, built around environment quality, dwell...
For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the medium can add to the brand...
In this piece, first published in August 2026 edition of Outdoor Asia, Jayesh Yagnik, CEO, MOMS Outdoor writes on how it is the industry's responsibility is...
In this piece, first published in August 2026 edition of Outdoor Asia Gautam Bhirani, Founder, Eyetalk Media Ventures writes on how the next scarce commodity may...
In this piece, first published in the August edition of Outdoor Asia, C D V Subbarao, CEO & Director of Prakash Arts, shares his views on...
Ajay Gupta, Founder Director & CEO, Firstouch, discusses the growing demand for self-service and digital signage, Firstouch’s customised, manufacturing-led approach, the role of continuous R&D, and...
In his column for the August 2026 edition of Outdoor Asia, Abhijit Sengupta, CEO of OAP Mediatech writes on how measurement cannot become a competitive weapon...
In this candid column first published in the August edition of Outdoor Asia, Noomi Mehta, Chairman of the Board at Selvel One Group and an OOH...
The Media4growth series on ‘Lab Testing: The Way Ahead for LED Displays?’ continues with Rajneesh Rawat, Managing Director at Orion LED, sharing his take on the...
Disney+ uses a clever split of two familiar brand identities to remind audiences that Hulu content is available on the...
At first glance, the billboard appeared to be a regular movie poster for the upcoming horror film, Other Mommy. But...
The campaign is conceptualised and executed by Coral Media.
The activation unfolded at Mumbai’s Bandra Bandstand promenade.
The campaign is live across Connaught Place, Kalkaji, Janakpuri, Shadipur, Defence Colony and Dilshad Garden.
The station is part of the Chennai Metro Phase II – Yellow Line
The third edition of Gujarat Talks OOH is scheduled to take place on October 30 at Hyatt Ahmedabad.
With local advertisers continuing to dominate Ahmedabad’s OOH market, Chitra Publicity’s Hrushi Mehta believes the city needs more premium, commercially...
The Kalyan-Dombivli Municipal Corporation’s transport undertaking, Kalyan Mahanagar Parivahan Mahamandal Ltd. (KDMT), has floated a tender for advertising rights across...
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Abhik Advertising’s Abhik Patel on Gujarat’s growing OOH market, the economics holding back digital investment and Ahmedabad’s policy challenges.
The Delhi Metro Rail Corporation has invited bids for advertising rights across Line-2 trains, co-branding opportunities at selected stations outside...
The company has been awarded exclusive display advertising and branding rights across approximately 8,000 buses in Gujarat for a three-year...
The new logo represents the iconic festival’s new phase as it gets set to mark 30 years of creative excellence...
This week marks the end of his tenure at the company.