Raumil Khatri, MD, Gujarat Art Corner, sees event-led advertising growth on the horizon, but warns that proposed regulatory changes could shrink available inventory even as campaign...
As outdoor advertising moves towards year-round demand, Sitemax Media LLP’s Sanjay Raval highlights how tender costs, restricted private inventory and limited digital permissions are shaping the...
Manthan Patel, Owner, Venus Publicity, sees Surat’s OOH market navigating tighter regulations and shrinking conventional inventory, while digital OOH presents a new opportunity as national brands...
With local advertisers continuing to dominate Ahmedabad’s OOH market, Chitra Publicity’s Hrushi Mehta believes the city needs more premium, commercially viable inventory to attract larger national...
Abhik Advertising’s Abhik Patel on Gujarat’s growing OOH market, the economics holding back digital investment and Ahmedabad’s policy challenges.
Rising tender costs and growing corporate-led bookings are putting pressure on smaller media owners and local advertisers, says Vishal Shah, Managing Director, Shah Publicity.
With local advertisers continuing to anchor Gujarat’s OOH ecosystem, Shaishav Mehta, Director & Owner, Chitra (B) Publicity Company, believes the market’s next phase of growth will...
Mihir Bhatt, Director, WebPulse AD, believes Gujarat’s OOH market is evolving beyond Ahmedabad, with Rajkot and the wider Saurashtra region showing growing demand for premium, strategic...
In this piece, first published in August 2026 edition of Outdoor Asia, Junaid Shaikh, Managing Director, Roshanspace Brandcom, calls out the urgent issues to be addressed...
In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a SWOT analysis of the state of...