Raghu Khanna, Chairman and Managing Director of CASHurDRIVE Marketing Ltd., shares how taking the company public has changed the way he looks at growth, governance and...
What does it really mean for an OOH company to go public? Alok Gupta, Director, Graphis Ads Ltd., shares his perspective on the opportunities, pressures and...
In a new Media4Growth series, ’The Listed Forerunners of Indian OOH’ we speak to India’s publicly listed OOH companies to understand how listing is shaping their...
Prashant Narayan Joijode, Managing Director, Outdoor Mantra Pvt Ltd, discusses the changing value of OOH inventory and why brands are demanding more than visibility from media...
Railway media is moving beyond traditional formats, and Anuj Dev, Founder, InstaWingz Marketing, believes the changing face of Indian railway stations is opening up a new...
Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact of reverse auctioning on pricing discipline,...
Next in the ongoing M4G series of reverse bidding in OOH, Coral Media Co-Founder and CEO Lekshumanan Annamalai believes reverse auctioning has shifted the industry’s focus...
Manish Gundigara, Vertical Head – PSU, Infrastructure & DOOH, LG Electronics Information Display Business, shares insights on future of Indian DOOH and LG’s plans for the...
Vineet Sharma, CTO, Aaztec Solution, shares how the company is positioning itself to drive the next phase of India's digital display transformation.
Next in the series of insights on the issue of Reverse bidding. Payal Patel, Co-Founder, Devangi Outdoor, writes why the sustainability of the OOH industry will...
Created with Uncommon Creative Studio in New York City, the campaign uses a giant hairball to promote K18’s new FutureIQ...
The campaign is conceptualised by Talented agency and executed by Coral Media
Executed by RapportWW, the campaign has gone live across roadside, transport and digital sites in the UK.
While Indian Railways has previously permitted exterior advertising wraps on train coaches as a non-fare revenue initiative, this is the...
The campaign is executed by Posterscope India
Megha has worked across diverse categories and markets, partnering with leading global and Indian brands including P&G, HP, Booking.com, Bajaj,...
Poppi takes its limited-edition Sour Apple flavour to the streets of New York with an interactive billboard that turns product...
What does it really mean for an OOH company to go public? Alok Gupta, Director, Graphis Ads Ltd., shares his...
From India’s energetic OOH ecosystem to the need for stronger infrastructure and common industry standards, Ichiro Jinnai, President Japan, Perion,...
Ashish will report to Punit Goenka, CEO, Zee Entertainment, and will oversee the company's marketing and brand agenda
Parag moves to the asset management business from Aditya Birla Capital's NBFC business, where he served as Marketing Head.
In a new Media4Growth series, ’The Listed Forerunners of Indian OOH’ we speak to India’s publicly listed OOH companies to...
Girish Ahuja, Head of Marketing, H & R Johnson, shared his perspective on the future of traditional and digital out-of-home...
Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and AI-focused training programmes...
Prashant Narayan Joijode, Managing Director, Outdoor Mantra Pvt Ltd, discusses the changing value of OOH inventory and why brands are...
