Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH...
After their recent success with the witty Prime Video OOH Campaign, Anuya Jakatdar, Co-Founder and Chief Creative Officer and Swati Dua, Co-Founder and Chief Operating Officer...
Ashish Limaye, CEO, Craving Digital highlights how technology is revolutionizing brand storytelling by enabling agility, personalization, and immersive experiences.
Aman Nanda, Chief Strategy Officer at Times OOH, highlights the transformative role of transit media and digital out-of-home (DOOH) in India's advertising landscape.
Exploring how political dynamics shape the OOH industry and strategies to navigate them, as shared by industry veteran Noomi Mehta.
Vasant Jante, Founder and CEO, Thoughtshows & Events, and Publisher & Editor of Media4Growth/Outdoor Asia, shares his observations on the changing OOH landscape in Dubai with...