WhiteSquare is a Bahrain-based experience design studio building interactive, tech-driven installations for events, exhibitions and retail, working alongside its creative arm, Alt Space. Co-founders Vivek Sudarsanan...
The campaign is executed by CASHurDRIVE Marketing Ltd
Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and creativity are converging to reshape DOOH,...
Media4Growth presents a new series ‘Lab Testing: The Way Ahead for LED Displays?’ looking at a simple question: should performance testing be mandatory for DOOH LED...
Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the experts shaping the OOH industry. To open the series,...
In an interview with M4G, Abhinav Nagireddy, Founder and Managing Director, Iconic by One Vision, discusses the company’s growing DOOH network, its focus on premium mall...
Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, shares his views on going public, future plans and shaping the future of OOH.
Raghu Khanna, Chairman and Managing Director of CASHurDRIVE Marketing Ltd., shares how taking the company public has changed the way he looks at growth, governance and...
What does it really mean for an OOH company to go public? Alok Gupta, Director, Graphis Ads Ltd., shares his perspective on the opportunities, pressures and...
In a new Media4Growth series, ’The Listed Forerunners of Indian OOH’ we speak to India’s publicly listed OOH companies to understand how listing is shaping their...
Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase for New...
The campaign is executed across New York, Miami and LA in partnership with Uncommon Creative Studio
The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded...
IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the everyday clutter...
Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into...
PwC’s Global Entertainment & Media Outlook 2026–30: India perspective highlights how urbanisation, transit infrastructure, digital inventory and programmatic buying are...
The campaign is executed by CASHurDRIVE Marketing Ltd
Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and...
Media4Growth presents a new series ‘Lab Testing: The Way Ahead for LED Displays?’ looking at a simple question: should performance...
Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the experts shaping the...
Next in Candid Chats@Backstage OAC 2026, Junaid Shaikh, Managing Director, RoshanSpace Brandcom, speaks about supporting OAC, creating memorable OOH spaces...
In an interview with M4G, Abhinav Nagireddy, Founder and Managing Director, Iconic by One Vision, discusses the company’s growing DOOH...
Bosch, in collaboration with Brand Street Integrated Consultancy Network, took its festive presence onto Kerala’s backwaters and turned traditional boats...
To participate, consumers simply scan a QR code on the hoarding, enter an IGP WhatsApp chatbot, answer a few playful...
Infinity Cars uses premium street-level OOH to put BMW in front of audiences across Vidhan Bhavan and Nariman Point in...