In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a SWOT analysis of the state of...
In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile phones without building the network. The...
Rajesh Bhattacharjee, CEO & Co-Founder, Pickcel, talks about why the software layer remains overlooked in digital signage, what is changing that conversation, and how AI could...
Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can drive the shift towards solutions led...
In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native metrics, built around environment quality, dwell...
For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the medium can add to the brand...
In this piece, first published in August 2026 edition of Outdoor Asia, Jayesh Yagnik, CEO, MOMS Outdoor writes on how it is the industry's responsibility is...
In this piece, first published in August 2026 edition of Outdoor Asia Gautam Bhirani, Founder, Eyetalk Media Ventures writes on how the next scarce commodity may...
In this piece, first published in the August edition of Outdoor Asia, C D V Subbarao, CEO & Director of Prakash Arts, shares his views on...
Ajay Gupta, Founder Director & CEO, Firstouch, discusses the growing demand for self-service and digital signage, Firstouch’s customised, manufacturing-led approach, the role of continuous R&D, and...