“We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel "measurement quest" that ignores the bigger...
Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim, CEO of PODO Media, while sharing...
Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart phones and social media, a traditional...
“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of Eyetalk Media Ventures, while building a...
Laetitia Lim, CEO of Quividi, shares some key insights from her long journey with data monetization in in-store retail media and makes a compelling case for...
“Unlike other media you can’t turn OOH off; you can’t avoid it, and at the same time, it doesn’t clutter up your life”, says Tom Goddard,...
As digital attribution gets murkier, more fragmented, and increasingly filtered through AI-driven proxies, OOH’s grounded accuracy becomes a competitive advantage. The opportunity now is to communicate...
Tom Goddard shares a new year’s message with the industry, reiterating the need to highlight OOH as a medium of importance this year.
Dino Burbidge, Consultant, Founder of Dinova, shares his list of favourite OOH campaigns of the year.
Yuvrraj Agarwaal, Chief Strategy Officer at Laqshya Media Group, reflects on the most impactful OOH campaigns of 2025, highlighting how the medium evolved into a multisensory,...
The bold yellow creative prominently features the cynical copy, “A coffee receipt from Q4? Sure, I know exactly where I...
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by creative agency Creapills
The campaign is executed by MOMS Outdoor
This ambitious activation transformed the sky itself into a limitless OOH canvas, blending technical precision with patriotic symbolism to create...
Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber India platform across...
Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim,...
Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart...
“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of...
In his new role, Rajiv looks forward to driving brand-led growth, scaling the QSR business, and creating consumer-first marketing initiatives.
The campaign uses a simple, relatable message to highlight how working from home often blurs into household work,positioning quick-access house...
In this episode of Beyond the Billboard, hosts Livia Brown and Kirsty Carlson speak with Andrew Brunton, Executive Managing Director...
Laetitia Lim, CEO of Quividi, shares some key insights from her long journey with data monetization in in-store retail media...
“Unlike other media you can’t turn OOH off; you can’t avoid it, and at the same time, it doesn’t clutter...
DDX Asia 2026 will take place from 12-13 February 2026 at the Bombay Exhibition Centre in Mumbai, India.