In the next part of Media4Growth’s Inside UP OOH Market Series, Vinay Verma, Director, BBanner Media Pvt Ltd shares his insights on the evolving dynamics of...
As part of Media4Growth’s ongoing Inside UP OOH Series, this edition features insights from Amit Agrawal, Managing Director, R D Outdoor Media Pvt Ltd - a...
Mahendra Dev Dixit, Managing Director of Sigma Trade Wings LLP, shares that the change in UP market represents not just growth in volume but a maturation...
Media4Growth connected with Gaurav Khurana, Owner of Newtech Video Systems Pvt. Ltd., to understand how the LED display industry is navigating GST changes while discussing the...
As OOH rapidly transforms into a digital-first channel, traditional media owners are discovering that the right technologies don’t replace what makes OOH powerful, they make it...
Ashish Limaye, CEO & Founder of Craving Digital, speaks about how technology is amplifying OOH’s creative power - and why a shift in mindset is key...
Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move beyond manual processes, focus on growth,...
In his column, Santosh Padhi, Founder & CCO of Into Creative, reflects on why brands must rediscover experimentation and problem-solving as the real drivers of innovation.
Junaid Shaikh, Managing Director of Roshanspace Brandcom, highlights how immersive design, safety standards and tech innovation are making OOH part of city identity
In this column, Pramod Bhandula, Executive Chairman – JCDecaux India, delves into how Out of Home media transcends advertising to become part of a city’s identity,...
The advertising rights have been acquired from premium property developers and Asset Management Companies like DLF Limited, Brigade Group, Olympia...
The creative execution of the campaign was handled by Motion Sickness
The campaign is conceptualised by BBH London and executed by EssenceMediacom UK
The campaign is executed by Platinum Outdoor
The campaign aims to encourage both new sign-ups and regular attendance by directly referencing the extremely common phenomenon of paid-for,...
As part of Media4Growth’s ongoing Inside UP OOH Series, this edition features insights from Amit Agrawal, Managing Director, R D...
The brand’s Fifth Avenue flagship store has been transformed into a gothic dreamscape — its windows alive with the crackle...
Mahendra Dev Dixit, Managing Director of Sigma Trade Wings LLP, shares that the change in UP market represents not just...
The installation has been executed by Money4Drive Advertising
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The WOO Apac Forum was held in Seoul, South Korea from November 5 to 7
The billboard features a custom-fabricated 3D cutout of a blue argyle sweater atop the billboard, creating an unmissable and physically...
The newly operational Metro Line 7 offers seamless connectivity to the Western Express Highway, serving as a key corridor for...
The massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors...
The campaign is executed on the property of OUTFRONT Media