Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the realities of media buying, and why...
Tarun Kumar Ghosh, Chairman & Managing Director, Advise Group, shares insights on Kolkata’s changing OOH landscape, the gradual rise of DOOH, shifting advertiser behaviour, and the...
Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group of Madison World, raises a key question- one he says we don’t ask enough - as he...
“Instead of asking, ‘can we measure creativity’? we should be asking, ‘what does creativity enable us to measure better’?” writes Prash Gaikwad, National Creative Director, OOH...
“As a designer and practicing geek, I fully support bringing some science to the subjectivity gunfight,” says Dino Burbidge, Innovation Consultant and Founder, Dinova, as he...
For the next insights in Media4Growth’s ‘AI & Creative Ownership’ series, Hassnain Kurreshi, Group Creative Director, Posterscope India, speaks about AI-generated creativity, misinformation, and why brands...
Next up in Media4Growth’s ‘AI & Creative Ownership’ series, Vinit Patil, Creative Director at Sociowash, speaks about the viral AI-generated Amul creative controversy, copyright ambiguity, AI-generated...
Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective, speaks about AI-generated creativity, the viral...
Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational challenges media owners continue to face.
Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean Studio and Ocean Labs, which transforms high-footfall...
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
The campaign created by KWP and Partners
The campaign is created and executed by Thinkerbell Aotearoa
The campaign is executed in partnership with Wrap2Earn
The campaign is executed by Say It Loud Media in Delhi NCR, Chennai, Mumbai & Hyderabad
Tarun Kumar Ghosh, Chairman & Managing Director, Advise Group, shares insights on Kolkata’s changing OOH landscape, the gradual rise of...
Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group of Madison World, raises a key question- one he says we...
The campaign is executed by Platinum Outdoor
The campaign is created by Courage Montreal
Created with Melbourne-based independent agency Sunday Gravy
“Instead of asking, ‘can we measure creativity’? we should be asking, ‘what does creativity enable us to measure better’?” writes...
The research has been conducted in partnership with Omnicom Media and JCDecaux
The campaign is executed across London
The creative places the Guava Chilli ice cream tub at the centre, supported by the line, “Real Guava chunks with...
The creative prominently features Continental’s premium tyre range alongside the line, “Play a shot. Win a lot,” tapping into the...