Manthan Patel, Owner, Venus Publicity, sees Surat’s OOH market navigating tighter regulations and shrinking conventional inventory, while digital OOH presents a new opportunity as national brands...
With local advertisers continuing to dominate Ahmedabad’s OOH market, Chitra Publicity’s Hrushi Mehta believes the city needs more premium, commercially viable inventory to attract larger national...
Abhik Advertising’s Abhik Patel on Gujarat’s growing OOH market, the economics holding back digital investment and Ahmedabad’s policy challenges.
Rising tender costs and growing corporate-led bookings are putting pressure on smaller media owners and local advertisers, says Vishal Shah, Managing Director, Shah Publicity.
With local advertisers continuing to anchor Gujarat’s OOH ecosystem, Shaishav Mehta, Director & Owner, Chitra (B) Publicity Company, believes the market’s next phase of growth will...
Mihir Bhatt, Director, WebPulse AD, believes Gujarat’s OOH market is evolving beyond Ahmedabad, with Rajkot and the wider Saurashtra region showing growing demand for premium, strategic...
In this piece, first published in August 2026 edition of Outdoor Asia, Junaid Shaikh, Managing Director, Roshanspace Brandcom, calls out the urgent issues to be addressed...
In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a SWOT analysis of the state of...
In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile phones without building the network. The...
Rajesh Bhattacharjee, CEO & Co-Founder, Pickcel, talks about why the software layer remains overlooked in digital signage, what is changing that conversation, and how AI could...
Disney+ uses a clever split of two familiar brand identities to remind audiences that Hulu content is available on the...
At first glance, the billboard appeared to be a regular movie poster for the upcoming horror film, Other Mommy. But...
The campaign is conceptualised and executed by Coral Media.
The activation unfolded at Mumbai’s Bandra Bandstand promenade.
The campaign is live across Connaught Place, Kalkaji, Janakpuri, Shadipur, Defence Colony and Dilshad Garden.
The station is part of the Chennai Metro Phase II – Yellow Line
The third edition of Gujarat Talks OOH is scheduled to take place on October 30 at Hyatt Ahmedabad.
With local advertisers continuing to dominate Ahmedabad’s OOH market, Chitra Publicity’s Hrushi Mehta believes the city needs more premium, commercially...
The Kalyan-Dombivli Municipal Corporation’s transport undertaking, Kalyan Mahanagar Parivahan Mahamandal Ltd. (KDMT), has floated a tender for advertising rights across...
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Abhik Advertising’s Abhik Patel on Gujarat’s growing OOH market, the economics holding back digital investment and Ahmedabad’s policy challenges.
The Delhi Metro Rail Corporation has invited bids for advertising rights across Line-2 trains, co-branding opportunities at selected stations outside...
The company has been awarded exclusive display advertising and branding rights across approximately 8,000 buses in Gujarat for a three-year...
The new logo represents the iconic festival’s new phase as it gets set to mark 30 years of creative excellence...
This week marks the end of his tenure at the company.