Anuj Bhandari, Founder and CEO, and Shivalika Anand, Chief Business Officer at DGTOOHL, make the case for programmatic DOOH in India, and explain why the conversation...
As part of Media4Growth’s Gender Inclusive OOH series this Women’s Month, Deepa Gupta, Senior VP, MOMS Outdoor (Madison World) shares her journey of building a career...
Sonia Lal, Partner, Coral Media, shares her perspective on where women stand in the OOH industry today, what the industry has failed to do collectively, and...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP- South, Platinum Outdoor (Madison World), shares...
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March 8 was celebrated across the world...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years raises many questions. For marketers who...
Dhananjay Singh Kushwah, Founder, FOMOSO, shares insights on building a hyperlocal DOOH network in Madhya Pradesh and what the market looks like for DOOH in tier...
Creativity has often a contentious area in OOH- a long standing lament being the absence of a creative approach exclusively for OOH. And now when it...
As Digital Out-of-Home scales across smarter infrastructure and data-driven ecosystems, media leaders highlight how technology, content design and contextual intelligence are shaping the medium’s next creative...
As DOOH evolves into a context-driven, intelligence-led medium, media owners explore how design thinking, cultural relevance and spatial integration are redefining creative impact.
The installation was executed across Carter Road in Mumbai, Church Street in Bangalore, and Galleria Market in Gurgaon.
The campaign is live on RoshanSpace Brandcom’s ProDigi TWINN
The campaign was led by Edelman, with Grand Visual, Talon, Omnicom, and PHD.
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
From a sharp reckoning with award culture to an unlikely pizza story from the Mongolian steppe, the final two days...
Amarbir Palta, President – Sales & Marketing, MYK LATICRETE, shares insights on how outdoor advertising is about going beyond awareness;...
‘Drops in the Ocean’ scheme gives six beneficiaries the chance to appear at scale across some of the best Digital...
From the main stage to the workshop floor, the second day of ADFEST 2026 in Pattaya kept 770 delegates engaged...
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for...
ADFEST 2026 unfolds at Pattaya from Thursday 19th to Saturday 21st March 2026 under the powerful theme ‘Human+’.
19 Consecutive quarters of growth underscore OOH’s expanding role in the modern media mix as Apple, Morgan & Morgan, and...
The license period for the project is set at three years, with bidders allowed to apply for one or multiple...
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...