Rising tender costs and growing corporate-led bookings are putting pressure on smaller media owners and local advertisers, says Vishal Shah, Managing Director, Shah Publicity.
With local advertisers continuing to anchor Gujarat’s OOH ecosystem, Shaishav Mehta, Director & Owner, Chitra (B) Publicity Company, believes the market’s next phase of growth will...
Mihir Bhatt, Director, WebPulse AD, believes Gujarat’s OOH market is evolving beyond Ahmedabad, with Rajkot and the wider Saurashtra region showing growing demand for premium, strategic...
In this piece, first published in August 2026 edition of Outdoor Asia, Junaid Shaikh, Managing Director, Roshanspace Brandcom, calls out the urgent issues to be addressed...
In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a SWOT analysis of the state of...
In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile phones without building the network. The...
Rajesh Bhattacharjee, CEO & Co-Founder, Pickcel, talks about why the software layer remains overlooked in digital signage, what is changing that conversation, and how AI could...
Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can drive the shift towards solutions led...
In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native metrics, built around environment quality, dwell...
For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the medium can add to the brand...
The Landscape Gallery is a portfolio of eight high-quality, high-resolution LED technology large-format digital screens positioned in prime London gateways...
Ambrane has taken its charging cable campaign inside the metro, using witty, relatable copy to turn everyday commuter moments into...
As Big Billion Days 2026 approaches, Flipkart is taking its festive sale into the daily commute with a metro-led OOH...
Tom Cruise’s upcoming film Digger turns a conventional billboard into a physical extension of its campaign, with a giant shovel...
The installation transforms a part of the Lalbaugcha Raja queue into an immersive passage inspired by the purity and freshness...
The civic body has invited bids across 10 packages covering 16 underpass and flyover locations in Bengaluru’s Zone-2, with contracts...
The Jodhpur Development Authority has invited bids for the design, installation, operation and maintenance of 15 digital outdoor LED unipoles...
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
With local advertisers continuing to anchor Gujarat’s OOH ecosystem, Shaishav Mehta, Director & Owner, Chitra (B) Publicity Company, believes the...
Maharashtra Airport Development Company Ltd. has invited bids for a 24-month advertising rights licence outside the terminal building at Amravati...
The seven-year advertising concession covers indoor, outdoor and short-term advertising opportunities at Bhavnagar Airport, with a tender fee of ₹10,000...
Mihir Bhatt, Director, WebPulse AD, believes Gujarat’s OOH market is evolving beyond Ahmedabad, with Rajkot and the wider Saurashtra region...
The tender covers semi-naming rights for 10 stations on the North-South Corridor, with bidders allowed to bid for one or...
In this piece, first published in August 2026 edition of Outdoor Asia, Junaid Shaikh, Managing Director, Roshanspace Brandcom, calls out...
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...