Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective, speaks about AI-generated creativity, the viral...
Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational challenges media owners continue to face.
Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean Studio and Ocean Labs, which transforms high-footfall...
With AI having democratised content, where lies creative ownership? The question gains significance given the recent instances of fake AI-generated brand campaigns on social media. Media4Growth...
For OOH to grow and align with the increasingly omnichannel process of media buying, the industry needs to make it possible for as many people as...
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of OOH and measurement, highlighting why marketers...
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in the state.
Andrew Tindall, Chief Growth Officer at System1, tells Media4Growth, why it’s important to map consumers’ emotional response to campaign creatives, for improved marketing outcomes.
Insights by Prodip Puri, CEO, SP Enterprise, on navigating local demand, government business, and execution challenges across the North-East OOH market
Insights by Santosh Smith, Founder & CEO, Doohit.ai, on infrastructure, programmatic adoption, and measurement in OOH
The creative carries the film's tagline, "Truth. Justice. Whatever.", alongside the release date of June 25, while the special builds...
The campaign is executed across US and UK
The campaign is executed in association with Vritti iMedia across 93 locations
The campaign is created by lead digital agency DEPT and was brought to life through a collaborative effort involving WPP...
The campaign is executed by Times One, a Times Group Company.
Next two rounds of Jury meets to be held in Mumbai on 3rd July
A seasoned marketing and communications leader, Gagandeep has spent over a decade driving award-winning campaigns, consumer engagement initiatives and digital-first...
Ritu, who heads marketing and Bayer Consumer Health brings nearly two decades of experience in brand building, digital transformation and...
The four year extension will focus on sharpening brand storytelling and deliver measurable business outcomes through a fully integrated approach...
Ajit Varghese will spotlight the new dynamics of media buying for the benefit of OOH stakeholders who will gather at...
Mercado Livre’s ‘Field Barcode’ claimed the Outdoor Grand Prix, while campaigns from McDonald’s, Heinz, Coca-Cola and Heineken emerged among this...
The seven-day activation by Alakh Advertising transformed Indore's iconic breakfast into an immersive brand experience at The HUB.
The oversized yellow glasses, designed by renowned artist Laurence Vallières, have become the campaign's central symbol. Known for her large-scale...
The award-winning creative leader from TBWA\LINTAS will help steer the judging process for one of India’s most prestigious recognitions in...
The renowned sports administrator, author and cricket analyst will once again bring his trademark wit and encyclopaedic knowledge to one...
