Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans...
The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns
In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements...
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
The civic body has listed 2,439 unauthorised hoardings
SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each
These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal...
The municipal body has decided to implement the anti-defacement rule on public and private properties with effect from January 1, 2017
Desai suggested a creative use of OOH space in terms of what works where
DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of...