Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft...
The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.
The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August....
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public...
Media owners unperturbed by the impending tax hike
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad...
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.