Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which...
DOAA achieves landmark success by cancelling the property tax applicable for outdoor media format such as hoardings and building wraps.
The campaign is executed across Admiralty and Tsim Sha Tsui MTR stations, two of Hong Kong’s highest traffic commuter hubs.
This campaign was executed in Belgium in collaboration involving Bauer Media Outdoor Belgium and Omnicom Group
The account is estimated to be Rs. 1200 crore
The campaign is created by Courage
The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company
Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective,...
The campaign is created by Melbourne-based agency 2045
Heineken consolidates creative roster across Publicis, WPP and Stagwell
The report, OOH – A Valuable Performance Medium, analyzes device-level data across hundreds of campaigns spanning seven verticals, including retail,...
Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational challenges media owners...
The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company
The mandate covers integrated media responsibilities for JLR in India, with the account estimated to be worth nearly ₹400 crore
Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean...
The brand has rolled out a Lemon inflatable installation in Ahmedabad for its latest icecream flavour ‘Leemo’
With AI having democratised content, where lies creative ownership? The question gains significance given the recent instances of fake AI-generated...