As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
Offers suggestions to help media owners with the problem of additional taxation
Times OOH organized an event"Innovatus- Seek the Future in New Delhi to launch its handbook"Vade Mecum: Innovation Playbook for DND Flyway, a research based ready reckoner...
Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which...
DOAA achieves landmark success by cancelling the property tax applicable for outdoor media format such as hoardings and building wraps.
The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.
The campaign is live across 40 Indian cities
The campaign built intrigue with hard-hitting messages such as “Atul’s wife is missing…” and “Nikhil’s wife is missing…” splashed across...
These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly...
The campaign is executed in partnership with OMD Singapore and Moove Media
In the interim, Manish will also continue to lead the Digital & Technology mandate until a new leader is announced.
The initiative aims to streamline enforcement, ensure compliance with local advertising rules, and increase revenue collection.
The rights have been awarded by Northern Railways
These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store...
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool...
The campaign transforms 40 of Kolkata’s iconic yellow taxis into moving canvases, each showcasing artwork that captures the spirit of...
The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon...
In his column, Santosh Padhi, Founder & CCO of Into Creative, reflects on why brands must rediscover experimentation and problem-solving...
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
The campaign is executed by Sociowash