Media owners unperturbed by the impending tax hike
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad...
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the...
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job...
The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the...
The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes...
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex...
The campaign is executed by MOMS Outdoor
Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic...
The campaign is executed by Connect Network
The campaign has been executed in Chetpet, Chennai
The campaign is executed by Platinum Outdoor
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making...
In the next feature of Media4Growth’s series ‘Insights: Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India,...
The campaign features the monsters and characters from the fifth season of the show
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson...
The activation is executed by NVE Experience Agency
In this edition of Insights: Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to...
The campaign is executed by Platinum Outdoor
London 2026 will be held at the Park Lane Hilton, one of the capital's landmark West End buildings
The first episode of new podcast series ‘M4G Talkies’ will feature Abhishek Shetty, Marketing Head at Swiggy Instamart, in a...
In the next edition of ‘Insights: Brand Marketers on OOH’ Snehita Chakravorty, Marketing Manager – Dine-in Business, Yum! Brands (KFC...