Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
Smart cities have the potential to be giant social media networks reaching mass audiences
Creative is critical, the next most element in a campaign to sheer brand size
Christian isn't only an OOH specialist but someone with a broad background in media who knows how OOH fits into the big picture, says WOO President...
WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a...
UB Media is the title sponsor of the event
Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media
Goddard describes the issue of sustainability as the “elephant in the boardroom”
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China
The campaign cleverly taps into the show's core essence, leveraging iconic elements to create an immersive and memorable experience in...
The campaign is executed by MOMS Outdoor
The campaign is executed by TaxiTop Media
This initiative aims to foster a sense of togetherness and resilience among the citizens during what has been understood as...
Canva does the talking through sharp, visual storytelling.
Saumya brings over 18 years of diverse experience in Integrated Marketing Communications. He has previously held leadership roles across GroupM,...
Ocean Outdoor Chairman Tim Bleakley and Multiply Group Head of Media and Communication Vertical Jawad Hassan.
The campaign is executed by MOMS Outdoor
Azazul’s impressive portfolio includes crafting campaigns for major brands such as Nescafe, Coca-Cola, Nestlé Maggi, Domino’s Pizza, Dabur, Maruti Suzuki.
"OAC has emerged as a pivotal platform for the out-of-home advertising industry, bringing together thought leaders, media owners, and technology...
Laetitia Lim, current CEO of Quividi is a seasoned executive and entrepreneur with over 20-years of international leadership experience across...
The billboard is placed at Juhu Beach in Mumbai
Prior to his current role at Lowe Lintas, Kapil held significant leadership positions including National Creative Director at Wieden+Kennedy and...
Devang has been an integral part of Cinépolis India since its inception 14 years ago, where he has been a...
Bharat will share his insights on the topic- ‘Different enough to make a difference?: The key question for OOH's future’...
