The first OOH Tokyo Conference will be held on Thursday 20 February 2025.
Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
The World Out of Home Organization Annual Congress will be held in Mexico City from June 4-6, 2025.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
To Boldly Go, Elvis and Revolt take top prizes for McVitie’s, Greenpeace UK and Frazzled
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
The DPAA Video Everywhere Summit has a history of showcasing Broadway talent
Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
Smart cities have the potential to be giant social media networks reaching mass audiences
The campaign is executed by Coral Media with Sakshi Advertising as production partner
The campaign is executed by Platinum Communication
With creative direction by Jack McPartland, the work draws on humour and wordplay to bust some common tropes, using starlings,...
Positioned above a major arterial route, the installation commands attention from thousands of motorists and commuters, turning a routine journey...
The campaign is running from May through August across Los Angeles, New York, Detroit, Chicago and Miami.
The promotion comes as Hassnain completes 11 years with the Dentsu-owned OOH specialist, marking a significant milestone in his creative...
Brizel Kizzy Pinto and Mehar Arunika from Roll Dot Agency won the Young Outdoorian Creative Contest 2026 for their campaign...
Madison OOH won the maximum number of metals with 3 Gold, 8 Silver and 8 Bronze trophies, while WPP won...
At OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland, and Partner, OOH Capital, shared how...
During his keynote at OAC 2026, Prateek Sinha, Founder & Managing Partner of TheFifth.AI, explained how the OOH industry can...
As OAC 2026 kicks off, Kedar Ravangave, AI & Business Transformation Leader, opened the convention by setting the context for...
The 20th edition of the Indian Out-of-Home (OOH) advertising industry's premier event, the OOH Advertising Convention (OAC), was inaugurated today...
Anand will bring in marketer's perspective on building trust, leveraging technology and driving transparency in an increasingly data-driven advertising landscape.
Executed by MBH, the campaign leveraged RoshanSpace Brandcom's premium outdoor network to create high-impact visibility for the developer's latest luxury...
Manish Gundigara, Vertical Head – PSU, Infrastructure & DOOH, LG Electronics Information Display Business, shares insights on future of Indian...
