We are thrilled to once again play a significant role in driving innovation and progress in Canada, says Michael Minicucci, President & CEO of UB Media
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head...
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on 'Sector Growth' with the participation of Martin Sabbagh, CEO, Middle East & Africa,...
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
The 2024 Awards will be accepting submissions for campaigns that were launched/active between January 2023 - December 2023.
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a...
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African...
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
The campaign is executed by Platinum Outdoor
The campaign aims to encourage both new sign-ups and regular attendance by directly referencing the extremely common phenomenon of paid-for,...
The billboard features a custom-fabricated 3D cutout of a blue argyle sweater atop the billboard, creating an unmissable and physically...
The campaign is executed on the property of OUTFRONT Media
The campaign is executed by Media Ant on the property of Times OOH
The installation has been executed by Money4Drive Advertising
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The WOO Apac Forum was held in Seoul, South Korea from November 5 to 7
The newly operational Metro Line 7 offers seamless connectivity to the Western Express Highway, serving as a key corridor for...
The massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors...
Media4Growth connected with Gaurav Khurana, Owner of Newtech Video Systems Pvt. Ltd., to understand how the LED display industry is...
The creative features a series of large, minimalist billboards across multiple sites, each showcasing the cereal's "OLD" and "NEW" packaging...
The repositioning marks a strategic shift in how Duroflex defines comfort, wellbeing, and recovery in the context of modern living.
This billboard was installed by INTO Creative
As OOH rapidly transforms into a digital-first channel, traditional media owners are discovering that the right technologies don’t replace what...