From a sharp reckoning with award culture to an unlikely pizza story from the Mongolian steppe, the final two days of ADFEST 2026 in Pattaya covered...
From the main stage to the workshop floor, the second day of ADFEST 2026 in Pattaya kept 770 delegates engaged with sessions that consistently returned to...
ADFEST 2026 unfolds at Pattaya from Thursday 19th to Saturday 21st March 2026 under the powerful theme ‘Human+’.
The new members include companies across national media owners, OOH service providers and national OOH associations
Based in Tokyo, Sasaki will lead the panel of Jury Presidents overseeing ADFEST’s Lotus Roots, the award dedicated to work grounded in deep local cultural relevance,...
London 2026 will be held at the Park Lane Hilton, one of the capital's landmark West End buildings
The WOO Apac Forum was held in Seoul, South Korea from November 5 to 7
The Forum will be held on November 5-7. Already named Keynote speaker is senior JCDecaux executive Daniel Hofer.
Both agencies lifted Gold for concepts created for The Times newspaper and the charity Prost8.
The Forum will take place from November 5-7 in Seoul, South Korea
The campaign is conceptualised and executed by WPP Media
To promote its new sleep-focused gym class, the brand turns a billboard into a real-life bed installation.
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for...
ADFEST 2026 unfolds at Pattaya from Thursday 19th to Saturday 21st March 2026 under the powerful theme ‘Human+’.
19 Consecutive quarters of growth underscore OOH’s expanding role in the modern media mix as Apple, Morgan & Morgan, and...
The license period for the project is set at three years, with bidders allowed to apply for one or multiple...
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
As part of the Media4Growth series dedicated to gender inclusivity in OOH on account of Women’s month, Seema Jain, AVP-...
The amendment empowers municipal bodies to regulate outdoor advertising and collect fees on hoardings and billboards.
March - the month that heralds the arrival of spring and summer, a month that also celebrates women. While March...
The report highlights digital transformation, regional expansion, and programmatic innovation as key drivers shaping the country’s OOH ecosystem.