Creative is critical, the next most element in a campaign to sheer brand size
Christian isn't only an OOH specialist but someone with a broad background in media who knows how OOH fits into the big picture, says WOO President...
WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a...
UB Media is the title sponsor of the event
Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media
Goddard describes the issue of sustainability as the “elephant in the boardroom”
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China
WOO members, national associations and sponsors are invited to nominate Future Leaders delegates
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions
The campaign highlights the AI features introduced in the latest model iPhone
With the festive season in full swing, brands across sectors are leveraging GSB Ganpati’s grand pandal to boost visibility through...
In a bid to blend seamlessly into the busy lives of today’s youth, NESCAFÉ’s latest campaign leverages the power of...
Bajaj Auto engages MOMS for the ‘Definitely Daring’ campaign
The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security...
The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45...
Instals 46.25m Philips Public LED wall
With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions,...
The contract covers advertising on all TfL’s 4,700+ bus shelters
The Google Pixel 9 campaign, featuring kinetic motion-led creatives, is displayed on ProDigi DOOH network along Mumbai’s Western Express Highway,...
Chennai-based Podhigai Ads expands its presence in Central India with exclusive rights for interior and exterior branding on Nagpur Metro,...
“The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community...
Creative is critical, the next most element in a campaign to sheer brand size
Signify has created a 16-foot illuminated modak installation, powered by Philips lights, to celebrate Ganpati Festival in Mumbai, earning recognition...
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby...