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Insights4 days ago

Why India needs its own LED testing standards

In the next conversation, as part of the M4G series, ‘Lab Testing: The Way Ahead for LED Displays?’ Aarun Poojary...

Campaigns5 days ago

Häagen-Dazs drives its comeback line straight through Toronto

Executed by Courage for Häagen-Dazs, the playful billboard exchange with Stella Artois played out across Toronto.

Insights5 days ago

Why buyer awareness is key to unlocking higher value from LED screens

Pushpender Kaushik of Unilumin shares with M4G his observations on buyers’ understanding about LED screen testing and why bridging that...

Campaigns6 days ago

A bold, human message on AI

Executed by BambOOH for the University of East London, the campaign brings its “Don’t let AI think for you” message...

Company News6 days ago

Laqshya Media wins exclusive advertising rights at Vizag’s new airport

Bhogapuram marks Laqshya Media’s fourth airport property, expanding its presence across key airports while strengthening its long-standing partnership with GMR.

Insights1 week ago

“If there’s no wow, we haven’t done our job”

WhiteSquare is a Bahrain-based experience design studio building interactive, tech-driven installations for events, exhibitions and retail, working alongside its creative...

Campaigns1 week ago

BigBasket turns sibling banter into a ‘Rickshaw Bandhan’

This Raksha Bandhan, BigBasket took the familiar sibling equation to the streets with two autos, a little banter and a...

Campaigns1 week ago

Stella Artois answers a billboard invitation with one of its own

In Toronto, Stella Artois turned a neighbouring Häagen-Dazs billboard into the setup for a playful OOH exchange, responding to “Let’s...

Industry News1 week ago

India’s OOH market is evolving into a more technology-driven ecosystem: PwC report

PwC’s Global Entertainment & Media Outlook 2026–30: India perspective highlights how urbanisation, transit infrastructure, digital inventory and programmatic buying are...

Campaigns1 week ago

Mars Cosmetics puts its mascot on the move in Mumbai

The campaign is executed by CASHurDRIVE Marketing Ltd

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