Sylvain Le Borgne will give an exclusive insight into how the world's biggest Out of Home media owner leverages cutting-edge technologies to enhance its operations, create...
She will speak on the growth of Retail Media
The one-day conference, attracting over 450 delegates, was held at Tokyo Midtown Hall and was the first event WOO has been involved with in Japan in...
Brands, media agencies, marketers and out-of-home media operators will be in attendance, making the Canadian Out-of-Home Awards an excellent opportunity for connecting with the industry
The first OOH Tokyo Conference will be held on Thursday 20 February 2025.
Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
The World Out of Home Organization Annual Congress will be held in Mexico City from June 4-6, 2025.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
To Boldly Go, Elvis and Revolt take top prizes for McVitie’s, Greenpeace UK and Frazzled
The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
The competitors can win upto INR 1 Lakh by simply sitting for 8 hours
The campaign, ‘Sleep Great to Look Good,’ challenges traditional perceptions by positioning sleep as a must-have beauty and fashion essential
The campaign is executed by The Local Talk
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
One brand will be awarded the Grand Prix
Sylvain Le Borgne will give an exclusive insight into how the world's biggest Out of Home media owner leverages cutting-edge...
Geetanjali Sachwani, VP and Head of Marketing, Franklin Templeton shares her journey of navigating the industry, the unique strengths women...
Pinwheel platform allows agency partners to directly fund vetted environmental programmes
The partnership will see Limited Space exclusively manage a large-scale rollout of digital media assets across 50 UK schemes in...
These utilities are located in NDMC area
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
The agency will help the brand maximize visibility through targeted marketing strategies and enhanced brand presence, ensuring greater reach and...
From two-wheeler pitches to a nationwide presence
Rachana Lokhande, founder of Glocal Bridge, shares how her upbringing shaped her perspective, empowering her to lead with equality, integrity,...