Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the OOH industry.
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership in the OOH industry. Throughout Women's...
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic DOOH is making the industry more...
From iconic digital screens to the future of OOH media, Nishank Joshi, CMO, Nexus Select Malls shares how Nexus is transforming the mall advertising landscape in...
Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of out-of-home (OOH) advertising campaigns and discussed...
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to engage consumers and drive showroom visits.
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands
The matrimonial platform leverages cultural touchpoints and local transit lingo to connect with commuters on the city’s lifeline.
The campaign is executed by MOMS Outdoor
Het Graphics and Khushi Advertising executed this campaign to honour Piyush Pandey’s legacy
Barfi Ice Cream is a product collaboration between Hocco Ice Creams and Haldiram’s
The campaign is launched in partnership with Talented agency
Gajendra Jangid, Co-Founder & CMO of CARS24, breaks down how the brand’s AI-powered OOH experiment blended engineering precision with civic...
These new premises in each city include advanced experience centres designed to showcase the company’s latest AV technologies and system...
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
Despite accounting for less than 1% of all media spend, OOH drives more incremental sales than other channels
The branding rights have been secured in association with Times OOH
The Forum will be held on November 5-7. Already named Keynote speaker is senior JCDecaux executive Daniel Hofer.
The highly visual execution was designed to emphasize the theme of power and speed in a fun and eye-catching way...
The campaign is executed in key cities of Gujarat
Both agencies lifted Gold for concepts created for The Times newspaper and the charity Prost8.