Prashant Peres elevated as Sr Director - Chocolate Equity & Innovations, AMEA, Mondelez International
By M4G Bureau - May 18, 2018
Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India
Mondelez International has announced the elevation of Prashant Peres, previously Director – Marketing (Chocolates), Mondelez India, to a new regional role of Senior Director, Chocolate Equity & Innovations, AMEA, Mondelēz International. Furthermore, in line with the company’s ongoing commitment to develop and groom internal talent, the company has appointed Anil Viswanathan as Director – Marketing (Chocolates), Mondelez India, succeeding Prashant.
Serving as the Director – Marketing (Chocolates), Mondelez India since 2015, Prashant has been instrumental in leading the chocolate category turnaround in India, achieving double digit growth despite external economic challenges, such as the currency demonetisation and GST implementation. He is credited for launching various successful innovations under Mondelez India’s chocolate portfolio, including a made-in-India innovations like Cadbury Dairy Milk in Lickables in 2017, which is now a global best practice. Mondelez India is the undisputed chocolate category leader in the country and is currently in its all-time high, with respect to market share.
Stepping into Prashant’s role is Anil Viswanathan who has been with Mondelez India for about 18 years. His journey in the company has taken him into Regional and Global roles and into different categories including Chocolate and Biscuits. He has progressed through various product, brand management, and category marketing roles. Most recently, Anil was part of the Global Chocolate team driving chocolate innovation based out of Zurich, Switzerland. One of his achievements, during his stint with the Global Category Team as Senior Innovation Platform Manager, has been the launch of Cadbury 5Star globally, which is now present in 3 continents including markets like Brazil, South Africa and South East Asia. Anil has also been instrumental in the launch of Cadbury Fuse in India, in 2016.
His close to two decades long connection with the chocolate category and understanding of the Indian market will ensure Mondelez India’s continued reign as the undisputed market leader in the chocolate category in the country.