Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.