Indian Outdoor Advertising Association (IOAA) has appointed A R Sreedhar, a chartered accountant by profession, as General Manager. Sreedhar, who has 24+ years of professional experience including the position as national commercial head of a consumer durables major, has joined in the position that was held by Col. (Retd) Nandakumar Warrier.

Sreedhar has joined IOAA at a time when the Indian OOH industry is confronted with many challenges, especially those that stem from unprecedented regulatory action by the courts and urban local bodies. At the same time, the industry sees new growth opportunities from the DOOH avenues and other emerging areas.

Sreedhar will be deeply involved in the implementation of the S-O-P that IOAA had released some time ago. He will also be engaging with the mid- and small-size OOH businesses in bringing them on board as members of IOAA. “We believe Mr Sreedhar is just the right person to do this,” said Indrajit Sen, Executive Director & Consultant, IOAA.