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Home » OOH News » Four industry stalwarts come together to join Streettalk
Four industry stalwarts come together to join Streettalk

By Satarupa Chakraborty - December 24, 2015

Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these stalwarts joins Streettalk from Posterscope, but with a varied folio of experience.

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, probably the best talent in the OOH space have come together to join the Streettalk team yesterday. Sikder joins as Senior VP while Mehta, Mutt and Singh join as VPs. Their collective experience of 60+ years means out of home experience across 15+ industry categories, street awareness of 100+ cities in the country and plenteous industry & client testimonies for incomparable service quality. A precise amalgam to steer Streettalk to newer heights.

Commenting on this key decision while welcoming them on board, Shripad Ashtekar, Director, Streettalk said, "Our vision is to make a team of professionals with a sense of ownership and utmost integrity and I'm glad to say, that I'm confident of these qualities in our new friends, who surely will fast track the growth of Streettalk.”

Dipankar Chatterjee, Director, Streettalk, added "Great companies don't grow on its own, they need people. As we scale to bigger heights, the appointment of passionate bunch of these guys, aptly skilled with knowledge of business, will pave the way for Streettalk to enhance its offerings and benefit clients."
 
Speaking about his move from Posterscope, Rajat says, "What interested me was Streettalk's long term business vision and commitment and at the same time, being firmly rooted to ground realities. This makes them stand apart amongst other agencies. Adding to it my experience of working with varied clients and their projects, I'm sure will give a head start to an inspiring journey.” Sikder is a Post Graduate in Business Administration and has 20 years of vast experience with organisations like, Godrej GE Appliances, ESPN Star Sports, ICICI Bank, Selvel Media, Zenith OOH and Posterscope.

Mehta comes in with 17 years of experience working with organisations such as Luxor, Parker, Coca Cola, Ads Advertising, Serve & Volley and Posterscope."Discussions with Streettalk made me realise that their ideas had a promise for a refreshing change and this was the kind of platform I was looking at to experiment and implement my learning's in the business of communication,” he shares.

Commenting on the opportunity, Sumanth Mutt said, "Just when life in OOH was becoming so monotonous and everyone was beginning to look, feel and sound alike, Streettalk came across as the promising child of the new generation of OOH companies who are kindling a new way of thinking and doing.” Mutt, a Masters in systems and marketing, has a rich experience of 14 years with companies like Madison, Lintas and Posterscope.

Hardeep Singh, an IT engineer with a Master's Degree in Business Administration has more than 10 years of experience with companies such as TOI, Reliance Broadcast and Posterscope. "I am proud to be associated with a progressive agency like Streettalk that believes in putting customers first and building relationships, which has been one of the key mantras for me as well,” Singh says.

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