Campaigns
Festive spirit lights up Mumbai mall media
Mall media, like large formats in the city, are attracting a slew of advertising brands
While attractively designed store signages easily grab the attention of consumers at the malls, advertising media in these indoor environments too are drawing the attention of people visiting the malls. Higher dwell time is one key value proposition for those brands using this medium. Considering the profile of consumers at the malls, and given their appreciation for aesthetically designed communications, most mall media formats are well crafted backlit media, or digital screens.
A Media4Growth survey of media at 3 major malls in Mumbai – Skyzone, Palladium – reveals that the festivity is very much in the air.
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Campaigns
Bengaluru’s AI Billboard by CARS24 puts traffic violations on the big screen
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Brand Insights
Billboards that spark cravings – Hocco’s bold take on OOH advertising
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Campaigns
Zoya brings creative elegance to the streets through OOH campaign
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Tenders
Chitra OOH secures long-term advertising rights on Airport-Gandhinagar Road