Campaigns
Festive spirit lights up Mumbai mall media
Mall media, like large formats in the city, are attracting a slew of advertising brands
While attractively designed store signages easily grab the attention of consumers at the malls, advertising media in these indoor environments too are drawing the attention of people visiting the malls. Higher dwell time is one key value proposition for those brands using this medium. Considering the profile of consumers at the malls, and given their appreciation for aesthetically designed communications, most mall media formats are well crafted backlit media, or digital screens.
A Media4Growth survey of media at 3 major malls in Mumbai – Skyzone, Palladium – reveals that the festivity is very much in the air.
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Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
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OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
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OAC
OAC 2025 begins in Mumbai promising glimpse of a new OOH future
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Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore