EazyDiner to roll out EatOut festival campaign
By M4G Bureau - July 16, 2019
Mall media will be a big part of the campaign along with conventional media
Leading restaurant reservation platform EazyDiner has rolled out its second campaign titled “Eat-Out” festival. The event, promoted as the largest food-festival in the country, will run from the 15th of July to 15th of August and will be powered by an extensive campaign across digital and print media along with radio, besides offline branding initiatives and influencer marketing. The campaign will be live across 12 cities in India and will encourage diners to dine across leading restaurant chains in India, which are expected to see double the number of diners during this campaign.
In terms of OOH branding, mall media is used in a big way wherein the company partnered with restaurants & food joints. Participating in this campaign are also leading financial institutions (HDFC Bank, IndusInd Bank, ICICI, American Express, Kotak to name a few) and digital payment services players (Paytm, Mobikwik). Some of the leading hotel and restaurant chains among the 4000 players participating in the campaign are The Marriott, Taj, Burger King, WhiskySamba, Mainland China, Chaayos, SodaBottleOpenerWala, Punjab Grill etc. During the festival, customers will be able to avail FLAT 50% off on their bills across leading restaurant chains.
Talking about the campaign, Rachit Gupta, CMO, EazyDiner, said, “The second edition of Eat-Out festival arrives on the back of the massive success we witnessed last year. We witnessed 4x growth last year during the campaign and this year we aim to grow even more. Our goal is to make eating out as hassle-free as possible and given our extensive network of partner restaurants, our campaign aims to reach over 20 million people in the next one month.”
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