dentsu X bags media mandate for Dairy Day Ice-cream
By M4G Bureau - October 31, 2018
The agency will design strategies for the brand that will make the brand promise & experience a part of everyday consumer life and conversation
dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch.
Dairy Day Ice Cream, established in 2002 by professionals with more than 25 years of industry experience and headquartered in Bangalore, is now one of the prominent brands with considerable market share in South India. Known for their innovative flavours, quality and pioneering practices, many of which are industry firsts, Dairy Day is one of the most exciting brands in Indian ice-cream sector.
Commenting on assigning the business to dentsu X, M N Jaganath, Co-founder, Dairy Day Ice Cream commented, “I trust dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.”
dentsu X, an integrated media specialist from Dentsu Aegis Network, believes in building experiences that go beyond simple media exposures.
Commenting on the win, Divya Karani, Chief Executive Officer - dentsu X says, “Winning the ‘Dairy Day Ice-cream’ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise & experience a part of everyday consumer life and conversation. We are happy & look forward to working with the one of the most innovative brands in the sector!”