Kicking off a new brand wagon!

Train wrap as an advertising format has been there for years, but there is now an extension to this format – train engine branding. Chennai-based OOH media owning firm Prime Marketing has executed the first engine branding in Southern Railway, having the won the rights for branding of 4 train engines for a period of 6 months. The engine has been branded with Sharon Plywoods creative. The branded engines will pull different trains – from passenger and express trains to Shatabdi trains.

For the branding, the engines have been hand-painted with PU paint as the railway authority refused use of any wrap material. The painting of one engine takes about 5 days. The company is apparently receiving encouraging responses from different brands for this format.

This kind of branding was first undertaken on Western Railway.